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Principal Roofing

Updated 2026-09-25 · 19,386 reviewed · 1,323 listed · Scored from 110 Google reviews · How we rank ›

4.8(110) 80 composite score See reviews on Google ✓ Google-verified
Roof RepairRoofing ContractorSiding ContractorSkylight ContractorSheet Metal ContractorInsulation ContractorRoof Replacement & InstallationMetal RoofingRoof Inspection & MaintenanceEavestrough & Gutters24/7 Emergency RoofingGutter ServiceWaterproofing Service

Google-verified110 Google reviews

Principal Roofing
Location
Aurora
Services
Roof Repair, Roofing Contractor, Siding Contractor
Reviews
110
Ranking
#310 in Roof Repair
Best for
Homeowners needing urgent roof repairs or full replacements who value quick response.

Core details are sourced from this business's Google Business Profile (checked 2026-09-25). Website-sourced details were fetched 2026-09-25.

What do recent reviews say?

Principal Roofing earns consistent praise for swift response, attentive leadership from owner Sara, and crew professionalism. Most jobs finish on schedule with thorough cleanup and follow-up inspections. Two recent complaints mark a sharp shift: unfinished roof repairs (missing materials, unapproved substitutions, ghosted after payment) and a no-show appointment. These incidents contrast sharply with the company's typical pattern of reliability and care.

When Principal Roofing delivers, customers experience transparent pricing, same-day service on emergencies, and staff who inspect work thoroughly and clean up debris daily. The gap appears post-project: communication drops, promised followups stall, and customers report feeling abandoned. This inconsistency-stellar execution followed by silence-is the core concern.

Praised for
  • responsive leadership (Sara)
  • quick turnaround and same-day service
  • thorough cleanup and site care
  • honest assessment and fair pricing
  • professional crew
Watch-outs
  • unfinished work and poor follow-up
  • no-show appointments
  • inconsistent communication after project start
  • material sourcing issues and scope creep
punctualskilled-workmanshipcleans-up-after-jobprofessional-crewresponsive-quotespoor-communicationno-showdelayed-project
Best for: Homeowners needing urgent roof repairs or full replacements who value quick response.
Think twice if: Ask for written completion checklist before payment; follow up on outstanding items in writing before departure.

What are they good at?

  • Same-day emergency response
  • Owner Sara provides direct communication
  • Comprehensive daily cleanup and post-job inspection
  • Transparent pricing with honest assessment

Worth knowing

  • Sara (president) handles scheduling and customer communication
  • Dean and Clay visit sites for quotes and assessment
  • Mike completed wind-damage inspection and repairs within 24 hours
  • Crew performs daily cleanup and sends drone photos of finished work
  • One customer received zero-charge repair for minor wind damage
  • Another customer left with unfinished downspout extension and material substitution after full payment

What reviews say by service

Roof Repair
Fast and thorough on wind and minor damage, but one customer paid full cost for incomplete work.
Roof Replacement & Installation
Completed in one day with excellent crew coordination; finished flashing replacement praised as fast and professional.
Eavestrough & Gutters
Professional gutter replacement with good results; one customer reported conflicting advice between two site visits.
24/7 Emergency Roofing
Started emergency repair on holiday just two days after call; one same-afternoon repair noted.
Roof Inspection & Maintenance
Inspections are thorough and honest; staff advise on prevention, not just fixes.

How it compares

  • Rated 4.8 against a 4.63 average across the 997 roof repair businesses listed here.
  • Has more Google reviews than 93% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 84
Review volume 89
Review recency 100
Review sentiment 50
Profile completeness 100
Verification 30

Rating breakdown

5
104
4
0
3
0
2
2
1
4

FAQ

Do you respond to emergency roof damage?
Yes. Multiple reviews report same-day or next-day arrival on emergency calls, including one repair completed the afternoon of the call and another started two days later on a holiday.
What should I expect after the job is done?
Crew cleans debris daily during work. Many customers report post-job drone photos and site walk-through inspection. Confirm any outstanding work before final payment, as follow-up has been inconsistent.
Are you insured?
Their website states they are fully insured with WSIB coverage.

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Last updated 2026-09-25